John P. Workman, Jr. Ph.D.
Marketing and Management Chair
Professor of Marketing
Eppley Building BA 413
Work Phone: (402)280-2394
Fax: (402)280-5565
Email Address: workman@creighton.edu
Personal webpage https://people.creighton.edu/~jpw60034/
Biography
Teaching experience (institutions and time periods)
- Creighton University - August 1998 - present
- University of North Carolina(Chapel Hill) - August 1990 - May 1998
Scholarship
Publications
- Workman, John P., Jr., Christian Homburg, and Ove Jensen (2003), "Intraorganizational Determinants of Key Account Management Effectiveness," Journal of the Academy of Marketing Science, 31 (Winter), pp. 3-21.
- Homburg, Christian, Ove Jensen, and John P. Workman, Jr., (2002), "A Configurational Approach on Key Account Management," Journal of Marketing, 66, 2 (April), pp. 38-60.
- Krohmer, Harley, Christian Homburg, and John P. Workman, Jr., (2002), "Should Marketing Be Cross-Functional? Conceptual Development and International Empirical Evidence," Journal of Business Research, 55 (6), pp. 451-465.
Presentations
- Issues in Developing an E-Commerce Masters Degree," AMA Consortium on E-Commerce, Texas A&M University, July 14-17, 2001.
- "Intraorganizational Determinants of Key Account Management Effectiveness," (with Christian Homburg and Ove Jensen), American Marketing Association Winter Educator’s Meeting, Scottsdale, AZ, February 17-19, 2001.
- "Creativity and the New Product Development Team," (with Subin Im), American Marketing Association Winter Educator’s Meeting, Scottsdale, AZ, February 16-19, 2001.
- "An Ethnographic Account of ’the Innovator’s Dilemma’," American Marketing Association Summer Educator’s Meeting, Chicago, IL, August 5-8, 2000.
- "The Impact of Creativity on New Product Success," (with Subin Im), American Marketing Association Winter Educator’s Meeting, San Antonio, TX, February 5-8, 2000.