Creighton University

 
Assistant Professor of Marketing

Eppley Building BA 415

Work Phone:(402) 280-5519

Fax:(402) 280-5565

E-mail Address:nradkins@creighton.edu

Teaching Experience

• Assistant Professor of Marketing, Creighton University College of Business, 2000-present

Industry Experience

• Manager of Publications and Communications, Boston Corporation, Chicago, IL, 1994-1995
• Marketing Manager, The Planning Forum, Oxford, OH, 1994
• Marketing Communications Product Specialist, Investment Research Institute, Cincinnati, OH, 1991-1994

Publications

• Adkins, Natalie Rose and Julie L. Ozanne (2005), "The Low Literate Consumer," Journal of Consumer Research, 32 (June), 93-105. Recipient of the 29th Annual Robert Ferber Award from the Journal of Consumer Research
• Adkins, Natalie Rose and Julie L. Ozanne (2005), "Critical Consumer Education: Empowering the Low-Literage Consumer," Journal of Macromarketing, 25, 2 (December), 153-162.
• Ozanne, Julie L., Natalie Rose Adkins, and Jennifer A. Sandlin (2005), "Shopping [for] Power: How Adult Literacy Learners Navigate the Marketplace," Adult Education Quarterly, 55, 4 (August), 251-268.

Presentations

• Adkins, Natalie Rose (2008), "Consumer Characteristics as Embodied Stigmata," presented at the American Marketing Association Winter Educator's Conference, (February), Austin, TX.
• Adkins, Natalie Rose and L. Susie Pryor (2006), "Collisions: People's Spaces & Business Places," presented at the Association for Consumer Research, (September), Orlando, FL.
• Adkins, Natalie Rose (2006), "Improving Consumer Well-Being in the Healthcare Industry: Patients with Literacy Difficulties" presented by the Marketing & Public Policy Conference, (June), Long Beach, CA.
• Ozanne, Julie L., Canan Corus, Bige Saaticioglu, and Natalie Rose Adkins (2006), "The Co-Creation of Health Literacy by Pharmacists and Low-Literate Consumers," presented at the Marketing and Public Policy Conference, (June), Long Beach, CA.
• Ozanne, Julie L., Natalie Rose Adkins, and Jennifer A. Sandlin (2005), "The Social Construction of Consumer Literacy: An Empirical Examination of Consumer Empowerment Among Adult Literacy Learners," Proceedings of the 2005 Adult Educations Research Conference.
• Nardon, Nichole, Julie L. Ozanne, and Natalie Rose Adkins (2004), "The Low-Literate Consumer and the Pharmacy," presented at the Marketing and Public Policy Conference, (May), Salt Lake City, UT.
• Adkins, Natalie Rose (2004), "Exploring Student Perceptions of Learning Through the Use of a National Competition in the Classroom," presented at the American Marketing Association Winter Educator's Conference, Tucson, AZ.
• Adkins, Natalie Rose and Julie L. Ozanne (1998), "Between Functional Literacy and Consumer Literacy," presented at the Association for Consumer Research, October 2-4, Montreal, Quebec, Canada.
• Fern, Edward F., Terry Bristol, Carter Mandrik, and Natalie Rose Adkins (1998), "The Effect of Gender and Aquaintanceship on Intimate Self-Disclosures in Focus Groups," presented at the Association for Consumer Research, October 2-4, Montreal, Quebec, Canada.
• Adkins, Natalie Rose (1998), "Searching for the Vulnerable Consumer: A Review of Previous Research and a Roadmap for Future Study," presented at the Marketing & Public Policy Conference, (June), Washinton, DC.
• Adkins, Natalie Rose and Julie L. Ozanne (1997), "Johnny's Mom Can't Read: The Stigma of Low-Literacy in the Marketplace," presented at the Marketing and Public Policy Conference, (May), Boston, MA.